- Case Study
Date
January 20, 2025
Client
EcoTrend Home
Category
Managed Services for eCommerce
Location
Seattle, WA, USA
EcoTrend Home needed comprehensive eCommerce management to scale their Shopify store amid rapid growth in demand for eco-friendly products. Their manual processes and limited marketplace presence hindered efficiency and sales. AlphaTwelve provided end-to-end services, including store setup, inventory management, digital marketing, customer support, and analytics, to streamline operations and boost orders. The project aimed to double monthly orders within 3 months.
Challenge & Solution
Challenge: Manual inventory tracking led to 20% stockouts, single-channel sales (Shopify only) capped orders at 200/month, and poor support caused 10% cart abandonment, costing $75,000/year.
Solution: Automated multi-channel inventory, integrated Amazon and Etsy, and deployed 24/7 support with targeted marketing to drive traffic and retention.
Our Process
Designed a Shopify store with 300 product listings, custom theme, and Stripe/PayPal gateways in 10 days.
Implemented real-time inventory syncing across Shopify, Amazon, and Etsy using TradeGecko, with AI forecasting for demand.
Optimized 20 product pages for SEO and published 2 monthly blogs (600 words) on sustainable living to boost organic reach.
Launched $2,000/month Instagram Shopping ads and managed Amazon/Etsy listings with dynamic pricing.
Provided 24/7 email/chat support for 500 inquiries/month and streamlined returns with a 2-day processing SLA.
Delivered weekly analytics dashboards tracking sales, traffic, and abandonment, with a dedicated manager for strategy.
Result Driven
Eliminated stockouts, increased orders to 800/month (300% growth), reduced cart abandonment to 5%, and grew marketplace sales by 50% ($60,000/month). EcoTrend saved $50,000/year in operational costs and saw a 30% rise in customer retention.