- Case Study
Date
January 15, 2025
Client
TechTrend Innovations
Category
Digital Marketing
Location
San Francisco, CA, USA
TechTrend Innovations aimed to increase their software subscriptions through targeted digital marketing. Struggling with low search visibility and weak social engagement, they partnered with AlphaTwelve for a comprehensive campaign. We delivered SEO optimization, LinkedIn/Twitter campaigns, and PPC advertising to drive leads and conversions. The goal was to grow monthly subscriptions by 40% within 4 months.
Challenge & Solution
Challenge: Only 800 monthly website visits and a 1.2:1 PPC ROI resulted in $80,000/year in missed revenue, with minimal B2B lead generation.
Solution: Optimized SEO for niche keywords, launched thought-leadership campaigns on LinkedIn, and refined Google Ads for a 5:1 ROI.
Our Process
Conducted a 4-day audit of TechTrend’s site, competitors, and LinkedIn metrics using Ahrefs and Google Analytics.
Targeted 15 B2B keywords (e.g., “productivity software”) and optimized 12 landing pages with schema markup.
Secured 8 backlinks/month via tech blogs and industry partnerships, raising domain authority by 15 points.
Created 4 weekly LinkedIn/Twitter posts with case studies and 1 webinar/month, targeting IT managers.
Managed $4,000/month Google Ads budget, A/B testing ads to improve lead quality.
Delivered weekly reports with lead volume, conversion rates, and ROI, iterating campaigns for optimization.
Result Driven
Increased website traffic to 4,000 visits/month (400% growth), improved PPC ROI to 5:1, grew subscriptions by 40% ($50,000/month), and generated 200 qualified leads/month. TechTrend reported a 30% increase in brand authority and a 15% rise in trial-to-paid conversions.