- Case Study
Date
September 10, 2024
Client
FitVibe Tech
Category
Product Solutions
Location
Boston, MA, USA
FitVibe Tech aimed to launch a mobile fitness tracking app to compete in the crowded wellness market. Lacking in-house development expertise, they partnered with AlphaTwelve for custom iOS/Android app development, UI/UX design, and product strategy. Our goal was to deliver a user-friendly, market-ready app within 6 months to secure 10,000 downloads. The project included prototyping and testing to ensure high retention.
Challenge & Solution
Challenge: No technical team delayed their launch by 4 months, and initial beta designs had a 30% user drop-off, risking $200,000 in investor funding.
Solution: Built a cross-platform app with engaging UI/UX, validated through iterative testing, and provided a strategic roadmap for market entry.
Our Process
Conducted a 5-day market analysis to define must-have features (e.g., workout tracking, calorie counter, social sharing).
Created wireframes and high-fidelity UI/UX designs using Figma, focusing on intuitive navigation and vibrant visuals.
Developed iOS/Android app with Flutter, integrating APIs for fitness wearables (e.g., Fitbit).
Built a clickable prototype and tested with 50 users to refine UX, reducing drop-off to 10%.
Ran 3 rounds of usability testing with 100 beta users, fixing 95% of reported bugs.
Provided app store optimization (ASO) and a launch strategy targeting fitness enthusiasts.
Result Driven
Launched app on time, achieved 12,000 downloads in 2 months (20% above goal), increased retention to 85% (from 70%), and secured $250,000 in follow-on funding. FitVibe reported a 40% increase in user engagement and a competitive edge.