- Case Study
Date
December 5, 2024
Client
UrbanPulse Apparel
Category
Digital Marketing
Location
Los Angeles, CA, USA
UrbanPulse Apparel sought to expand their online presence to compete with larger eCommerce fashion brands. Facing stagnant traffic and low ad returns, they partnered with AlphaTwelve for a multi-channel digital marketing campaign. We delivered SEO optimization, social media engagement on Instagram and TikTok, and PPC advertising to drive traffic and conversions. The goal was to increase monthly sales by 30% within 4 months.
Challenge & Solution
Challenge: UrbanPulse had only 1,000 monthly website visits, a 1.5:1 PPC ROI, and minimal social media traction, costing them $100,000 in missed sales annually.
Solution: Implemented a data-driven strategy with SEO for high-intent keywords, influencer-driven social campaigns, and optimized Google Ads to quadruple traffic and ROI.
Our Process
Performed a 3-day audit of UrbanPulse’s website, competitors, and social metrics using SEMrush and Google Analytics.
Targeted 20 high-intent keywords (e.g., “sustainable streetwear”) and optimized 15 product pages with meta tags and schema markup.
Built 10 quality backlinks/month via guest posts and partnerships, boosting domain authority by 20 points.
Launched 5 weekly Instagram/TikTok posts with 2 micro-influencer collabs, reaching 50,000 Gen Z followers.
Managed $3,000/month Google Ads budget, A/B testing ad copy and landing pages to improve click-through rates.
Provided bi-weekly reports with traffic, conversion, and ROI metrics, adjusting campaigns for a 4:1 ROI target.
Result Driven
Grew website traffic to 5,000 visits/month (400% increase), improved PPC ROI to 4:1, increased sales by 35% ($45,000/month), and gained 10,000 social followers. UrbanPulse reported a stronger brand identity and a 25% rise in repeat customers.